Design Thinking is user-centric approach that Identifies the opportunities by understanding the motivations of user behaviour. It's an iterative process that evolves as our understanding of the problem space develops.
It's not just Creativity, It's combination of Psychology and Biology. It's Cognitive theory, especially focusing on how information is represented, processed and transformed in faculties such emotion, persuasion and trust within nervous systems of human brain.
"We can't solve problems by using the same kind of thinking we used when we created them" - Albert Einstein
Thinking like a designer can transform the way organisations develop products, services, processes and strategy. This brings together what is desirable from a human point of view, technologically feasible and economically viable.
A survey found that 46% of the businesses cited “creating, planning, and managing an enterprise mobility strategy” to be their top mobility challenge. In contrast, technical challenges were rated significantly lower.
Storytelling is the magic sauce that allows the brand to become more than an entity, but to be an experience -- an experience that aids the consumer in the decision-making process. Ultimately, a social brand story appeals to the emotional, removes the fear, and builds trust.
Missing a basic expectation of your product can cause extreme frustration of your customer/user.